How to Use LinkedIn Paid Marketing |

How to Use LinkedIn Paid Marketing

How to Use LinkedIn Paid Marketing
Grow Your Business or Brand with LinkedIn Paid Marketing

When you’re putting your own money towards marketing, your goal is to obviously turn every ad click into a sale, client or follower of your brand. And in order for your ad investment to pay off, you have to make sure that your content is two things: relevant and consumable.

Relevancy is important because you need to create something that actually matters to the people that see your posts post. If your content doesn’t apply to them, they will just keep scrolling.

Consumable content, on the other hand, means that the content is something that people can both understand and process with little effort. In other words, you don’t want post 10-minute-long video ads as they require way too much time investment from an audience that has only just been introduced to your brand for the first time.

Now brand awareness is very important for all companies on social media platforms, and LinkedIn is no exception. You see, on LinkedIn, everyone is a professional that knows the importance of putting consistent content out there. That is why it’s going to be crucial that you put out content that’s relevant and shareable. But once you’ve created your content, distributing it to your audience is the next hurdle.

Using LinkedIn Paid Features

LinkedIn has a couple of paid features that are going to make it incredibly easy for you to reach out to other LinkedIn users:


This paid features lets you access LinkedIn users personally for approx $79 per month. Whilst that price may sound a little steep, you need to bear in mind that the response rate for InMail messages is three times that of regular direct messages.

This means that you can communicate with clients and leads directly into their inbox. So although a downside to InMail is the fact that you have to pay for it, once you start generating profitable business leads using this feature, you’ll soon realize that it pays for itself.

Sales Solutions:

With this feature you can target new prospects with specific research, and then engage with them based upon that research. LinkedIn claims that this feature helps their users close more business deals and clients than ever before. This fact alone makes Sales Solutions a brilliantly useful tool for you to use!

Plus, anything that’s going to help you make more money, in the end, is something that’s very much going to be worth it. Having this kind of research at your fingertips allows you to see what works and what doesn’t with your various marketing efforts on LinkedIn. It’s important we look at this type of information so that we don’t waste any of our time or resources that could better be used elsewhere.

Using LinkedIn Paid Ads

It’s crucial that you start small with LinkedIn ads, because out of all the different social media paid ads, LinkedIn Ads are among the priciest.

So consider running your initial ad campaigns for just a few dollars a day to begin with. If you go too big at first, you might think that you’re blasting your audiences, but instead, you might end up missing the mark and wasting away your hard-earned money. Money that could go towards a successful campaign that ends up tripling your sales.

It’s not LinkedIn that’s the problem. If an ad isn’t working, it’s likely the content. By this point, however, you should be aware of the content that is going to do the best on LinkedIn.

The basic steps to actually start a campaign on LinkedIn is to create an account and decide what type of ad it is that you want. A lot of this is self-explanatory and very user-friendly on LinkedIn’s site, so we won’t go into the exact details of how to do that. Instead, let’s look at the types of ads and which ones end up doing the best.

Sponsored posts

Sponsored posts are a great way to start. This will involve taking the posts that you already have on your LinkedIn page and paying extra to have them reach other viewers that aren’t already following your LinkedIn profile.

These sponsored posts typically end up on the homepage of many LinkedIn users, providing them with an insight into what your company, business, service or brand is about.

You might not make huge sales from sponsored posts because people will just be getting to know you. What sponsored posts are good for, however, is getting you more LinkedIn followers, making people more aware of your brand, and increasing interest in your products and services.

Text ads

Text ads are another great way to help people become more aware of your brand and increase traffic to your website. These are ads that will be dependent on headlines and descriptions. What’s great about these types of ads is that you can experiment with headlines and ad copy, tweaking the ad until you find something that works best for you.

See more LinkedIn tips and marketing articles!

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