How to Convert Your Facebook Group to a Page.
There are a handful of different account type conversions you can do automatically on Facebook. You can convert a personal page into a business page, for example. Heck, sometimes you’re forced to, if Facebook decides you were using your personal page as a business page. You can convert a business page into a managed page using the Business Manager. You can change the category of your business page.
One thing you can’t do automatically, however, is convert a group into a page. Groups are communities; they allow anyone to post and see each others’ posts without restrictions. In a group, everyone is more or less equal. Admins for the group get the ability to sticky their posts, but there aren’t many more features or benefits to owning the group.
Converting a group into a page would subvert the community aspect by making the admins the only ones whose posts are visible. Other people could still post on the page, assuming you have the option available, but they aren’t prominent posts that everyone can see.
That said, pages do have some advantages over groups for those of you who are trying to run a business. Groups can be good for a community, but they can also be filled with detritus; posts you don’t care to see. Rather than censor them, it’s better to just use a page. Pages also have the ever-important access to systems like the advertising tools, the boost posts button, and analytics.
Step 1: Create Your PageI’m operating here under the assumption that you have a group community based on your business, your brand, or your event, and you want to make a page for it. If you already have a page, you can skip this step.
The first thing you need to do is actually make the page you want to use. It’s easy enough to make a page; just click this link and follow the prompts. You will have to choose what type of page you’re going to create, but don’t worry too much. Page type is not a limiting factor, it just helps with categorization. Pick the category that most closely matches your group’s purpose, whether it’s a business page or a community, a public figure or a brand.
Step 2: Choose a Transition Period
Step 3: Invite Your Group Members
Step 4: Either: Close Your Group
From here, if you want, you can just leave the group available for posterity. If your group is full of useful reference material or helpful comments, it can be worthwhile to leave it visible and accessible. On the other hand, having a closed group doesn’t prevent it from showing up in group search, and you’ll probably still have people applying for access. This can be disruptive when you’re trying to focus on growing your page instead.
If you don’t want the group to continue to exist, you’ll have to slowly and tediously remove everyone from the group. Go to the group About section and look for your member list. Each person in the list will have a button next to their name. You will have to click it; it’s the “remove from group” button. In the case of fellow admins, you will need to remove their admin role first. Once you have removed everyone from the group, you can then remove yourself from the group. Once the final person has been removed, the group will be deleted automatically. Facebook does not keep empty groups around.
Be aware that there’s no way to recover your member list, and once your group is deleted, it is gone forever. Save any member lists, posts, or content you want to keep before you close the group.
Step 5: Or: Make a Group TabIf you find that this option is extremely tedious, or that you want to keep the group around as a community, you can do that too. Decide whether you want to keep managing the group yourself or if you want to appoint one of your moderators as the head person in charge. Make sure you trust whoever you have managing your community. It can be worthwhile to actually hire them as a community manager; this way you have official policy to control their actions, rather than the potential for a schism and fractured community.
If you’re keeping the group around, you can tie it into your official page as well. Go to your page settings and click to edit your page. Find the tab apps section and click to create a new tab. Tab apps are essentially boxes on your page that link to something else; in this case, you’re adding a tab that links to your group. You can set up the name and destination for the app to reflect that it’s your official Facebook community group.
There’s only one problem with this option; you can only do it if you have over 2,000 followers for your page. This is a limitation on pages in general. If you have fewer than 2,000 followers, you won’t be able to create a new tab app. You may be able to use specific whitelisted apps, but a Facebook group app is not one of them. You can read more about Facebook tab apps here.
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