Are your YouTube views falling?
Do you need to rank higher in YouTube search results?
Understanding how you can take advantage of YouTube’s algorithm will help your channel and videos be seen by more people.
In this article you’ll discover how to make your video rank higher in YouTube search results.
#1: Align Content Development With Viewer SearchesTo get a leg up on your YouTube competition (which may be targeting irrelevant topics or subjects), find the exact words and phrases people use to search for content like yours on YouTube.
You can use both free tools (like Keyword Tool and YouTube Trends) and paid tools (VideoCents and vidIQ, for example), to get insights into what people are searching for on YouTube.
The paid tools give a bit more data, but their true value comes from providing a sense of how hard it is to rank for specific terms. Here’s an example of some inline keyword insights on the word ‘vine’ from VidIQ.
You’re looking to find the sweet spot, where a keyword is getting a good number of searches but isn‘t overly competitive. What constitutes a good number of searches will vary by industry or market.
After you’ve identified the best keywords, you can use them when creating and publishing your content.
Create Videos People Search For
Hank Green’s SciShow searched for the most asked questions about science and created an entire series of videos to answer them. This tactic earned the channel millions of views across the series.
Optimize Your Video for How Viewers Search
For all its power, YouTube still finds it difficult to read video content, so you need to tell the platform exactly what your video is about. You do this through the video‘s meta data.
If you use your keywords strategically (without spamming), you’ll be much more likely to rank for your chosen keywords, as YouTube knows that your video is related to these terms. Include your keywords in the video title (as close to the start as possible), the description, tags and transcript file (the script should contain targeted keywords).
Check out this example, which ranks #2 for the search term “video marketing.” The keyword is visible in the title and description.
You’ll also find the keyword in the tags.
#2: Maximize Video Watch Time
He gets straight to the point in answering the title question, and uses his personality and intelligence to pique people’s curiosity again, steering the conversation to a different but related topic. Take a cue from Michael and consider removing long intros and others.
Get people to watch more of your video, and YouTube knows that you’re providing value to those viewers. YouTube will reward you by suggesting the video to more people and ranking the video higher in search.
#3: Drive Longer Channel SessionsThis may seem like a no-brainer, but try to get people to watch more than just one of your videos. All channels want this of course, but not all of them actively encourage viewers to watch more videos. This tactic has more benefits than meet the eye.
If your channel consistently starts people off on long YouTube sessions (even if they go off and watch videos on other channels), your channel will be rewarded by YouTube’s algorithm, and your videos will be more likely to rank higher in search.
A good way to encourage viewers to watch more video is to use clickable thumbnails (called end cards) to drive multiple video views in one sessions.
#4: Keep Your Content Consistent
#5: Encourage Off-Platform Embeds
#6: Cultivate Audience Engagement
YouTube Marketing Bonus Tips
|YouTube superstar Tyler Oakley called on his worldwide audience to translate his closed captions into multiple languages (62 and counting!). His video has been indexed and ranks higher in non–English-speaking countries.|
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