Tips for your Instagram strategy

People will judge your Instagram in the blink of an eye. What should they notice about you?

As you start or revamp your Instagram strategy, please follow these tips.


Your Profile Picture
If you are Instagramming for a large company, you’ll probably need to use your logo, and that’s okay. However, if you are a solopreneur or a small business that has a clear leader, use your face!


Your Username and Name
Use your main keywords in either your username OR your name field. This helps you to be found on Instagram search.


Your Bio Description
Be sure to make who you are and what you do crystal clear.


Your Hashtags
Without these, your content is nearly impossible to discover. Think of hashtags like you would keywords for SEO. People are searching hashtags on Instagram, so what words would they use to find you? Use up to 30 terms as hashtags on your posts.


Finally, Engagement (likes, comments and interactions) from your followers and potential audience doesn’t just happen. You need to put engagement strategies in place to make it happen!


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