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Instagram Marketing Strategies

64 Instagram Marketing Strategies

Instagram Marketing Strategies



PROFILE

1 - Use company name for SEO;
2 - Include URL in Bio;
3 - Concisely describe business;
4 - Use keywords in Bio;
5 - Show personality;
6 - Use a headshot for photo;
7 - Avoid using logo;
8 - Keep Bio updated.


PHOTO

9 - Take & edit photos using app;
10 - App crops imported photos;
11 - All images 612x612;
12 - Use appealing filters;
13 - Put a face to your company;
14 - Share WIP & product images;
15 - Share motivational images;
16 - Feature happy customers.


HASHTAGS

17 - Create & use a brand #hashtag;
18 - Identify & use trending #hashtags;
19 - Define & use #hashtags for events;
20 - You can tag only your own posts;
21 - No more than 30 hashtags per post;
22 - #Hashtags must be alphanumeric;
23 - Be specific & relevant;
24 - Help others find your content.


MENTIONS

25 - @Username mentions (tags) others;
26 - @Mentions link to user profiles;
27 - Users are notified of @mentions;
28 - Easy way to engage with audience;
29 - Great way to show appreciation;
30 - @Mention your staff who use Instagram;
31 - @Mention your customers;
32 - Use @mentions in captions & comments.


INTEGRATE

33 - Add follow button to other profiles;
34 - Feed to Blog, Facebook & Twitter;
35 - Add IG name to marketing material;
36 - Engage on the go w/ IG app;
37 - Use IG to link to other content;
38 - Connect account to other networks;
39 - Repurpose IG images;
40 - Include buttons in email marketing.


VIDEO

41 - Live or recorded video;
42 - Time limit is 3-60 seconds;
43 - Use app to record video;
44 - Direct for private live video;
45 - Live videos vanish in 24h;
46 - Live video = IG Stories;
47 - Offer behind-the-scenes look;
48 - Ask followers to take action.


MANAGE

49 - Like & comment from desktop;
50 - Use app for full functionality;
51 - Explore to perform searches;
52 - Camera to add new content;
53 - Activity to see engagement;
54 - Profile to manage settings;
55 - Hootsuite to follow hashtags;
56 - Statigram to analyze campaign.


STORIES

57 - 10-second images & video;
58 - Stories disappear after 24h;
59 - Can comment on, but not Like stories;
60 - Stories appear at top of newsfeed;
61 - Stories are more like conversations;
62 - Use for announcements, teasers;
63 - Short-term sales & giveways;
64 - Tutorials, before & afters.



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