How to Improve Your SEO Ranking for Your Blog
1. Long-Tail Keywords
Long-tail keywords are important if you want to improve your SEO ranking. First, let’s define what a long-tail keyword is. It’s a search term that’s typically between two to five words that targets a niche market rather than a mass audience. Instead of focusing on one specific word, a long-tail keyword forces on a phrase or group of words. Choosing a long-tail keyword when writing an article is important. It will help give you direction when writing your post and help you rank higher in a Google search.
Below are three examples of long-tail keywords vs. single keywords:
Although using a single keyword means a higher traffic count there is also a scary amount of competition out there using the same keyword. Using a long-tail keyword will attract views from people within your target audience plus you wont be competing with as many other sites.
Below are the most important places to include long-tail keywords:
I will go over meta descriptions and URL optimization in detail below.
2. Image Optimization
Another way to improve your SEO ranking is by optimizing your images within a post. When you upload an image, you have the option to include a keyword within the “alt text”. Search engines don’t have the ability to interpret the photo so this allows them to understand what the photo represents.
How to Edit the “Alt Text”
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TIP: If you change the alt tag after the image is already in your post it may not save. Change the alt tag before inserting the image into your article.
3. Meta Descriptions
As we talked about earlier, the meta description is important when trying to improve your SEO ranking. If you’re unfamiliar with this term, a meta description is the snippet of text that appears underneath the link of a search result. The meta description is important because it will help encourage someone to click on the link that will lead to your site. Below the meta description is outlined in red: